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Who is our Target Market?

Myself & Phil are today at a training course, the first part of the day was based on our target market, that really posed a question to me, Who is our target market?

Do we go for Families?

Couples without Children?

UK Holidaymakers?

Local Customers within a 20 mile radius?

Social Media Users?

Which age group do we go for?

Local Businesses?

My answer to this was all of them, why do we have to have just 1 target market, we at The Farmer’s Boy have so many different products to offer you the customer, if using different content or features, Why Can’t we target you all?





Farmer's Boy Inn