Who is our Target Market?

Myself & Phil are today at a training course, the first part of the day was based on our target market, that really posed a question to me, Who is our target market?

Do we go for Families?

Couples without Children?

UK Holidaymakers?

Local Customers within a 20 mile radius?

Social Media Users?

Which age group do we go for?

Local Businesses?

My answer to this was all of them, why do we have to have just 1 target market, we at The Farmer’s Boy have so many different products to offer you the customer, if using different content or features, Why Can’t we target you all?

Hannah